Blackburn Rovers launch new 'dynamic' pricing structureBlackburn Rovers have reduced prices to £10 for their next home game against Fulham – and they have announced plans to vary the cost of tickets throughout the 2010/11 season.

Rovers’ next match at Ewood Park sees Mark Hughes return to East Lancashire with his new Fulham side for a Premier League clash on Saturday, September 18 at 3pm.

It has been announced that tickets in all areas of the stadium will be available at £10 for adults and £5 for concessions.

In previous seasons Rovers banded their fixtures into price categories for matchday tickets, depending on the opposition.

But the club have now unveiled plans to vary prices throughout the current campaign based on a number of different factors.

The ‘dynamic pricing policy’ will see prices adjusted depending on the day of the week the match is played on, the ‘attractiveness’ of the opposition, how crucial the match is in terms of league position, whether the game is live on television and even the weather forecast.

Simon Williams, head of commercial and marketing, said: “We are constantly trying to find ways to make watching football at Ewood Park as attractive and appealing as possible.

“The move to introduce ‘dynamic pricing’ comes after discussions with supporters.

"Feedback to our research has provided us with a clear understanding of the many factors which determine whether someone attends or not.

“Our objective is to get as many people here as possible as we strive to continue our magnificent home form and we believe ‘dynamic pricing’ will help to achieve that.

“It is a real innovation in top class football and we hope people are as excited as us at the concept and the possibilities.

“We cannot control the weather, but we can take into account some of the other factors involved and this will affect our pricing of each particular game.”

“The Fulham fixture is not on television and it carries a 3pm kick-off time on a Saturday.

“Fulham do not travel in huge numbers.

"Historically, it does not produce one of our bigger attendances and we felt it was a perfect chance to launch dynamic pricing.

“It is a great all-round offer for everyone.

"We hope we can generate a bigger-than-average crowd for this fixture which will, in turn, create a great atmosphere for what should be a cracking game.”

Source: LET

Sunderland forward Fraizer Campbell will miss six months of the season due to the serious knee injury he sustained against Manchester City on Sunday.

The 22-year-old Campbell was injured in a tackle with City defender Micah Richards in Sunderland's 1-0 win. "He has ruptured his cruciate knee ligaments so he's going to be out for at least six months," said Sunderland manager Steve Bruce. "It's a tragedy."

Campbell joined Sunderland for £3.5m from Manchester United in July 2009.

The England under-21 star previously had loan spells at Hull City and Tottenham before eventually joining the Black Cats.

http://news.bbcimg.co.uk/shared/img/o. gif"Fraizer will be back. He's a larger-than-life character," added Bruce.

"He was just starting to show what he was about. But make no mistake he'll be back and he'll be firing again."

Source: BBC Football

Blackpool have signed Wycombe winger Matt Phillips for an initial fee of £325,000, according to the League Two club.

Source: BBC Football

Sky Sports News understands Wigan have contacted Chelsea regarding a deal for Franco Di Santo. Discussions between the two clubs have now begun with both sides open to the prospect of an agreement being struck.

Wigan are keen to bolster their attacking options following a disjointed start to the season, while Chelsea are prepared to cash in on a player well down their striking pecking order.

With first-team opportunities at Stamford Bridge likely to be difficult to come by for Di Santo this season, he too is likely to favour a switch.

Promise

The promising Argentine took in a spell at Blackburn Rovers on loan last season, scoring once in 25 appearances.

That return is not the best, but the experience he picked up at Ewood Park could prove invaluable.

Wigan are prepared to take a gamble on the 21-year-old frontman, believing that he still has untapped potential.

Reports suggest that they are prepared to offer around £2million to take him off Chelsea's hands.

Source: SkySports.com

Birmingham City have agreed a deal with Club America for Chilean star Jean Beausejour, skysports.com can confirm.

The left-sided forward is now set to arrive in England after flying from Mexico on Monday.

Skysports.com understands that the two clubs have agreed a fee worth around £4million.

Birmingham boss Alex McLeishhttp://static.lingospot.com/ spot/image/spacer.gif was believed to have been impressed with Beausejour'shttp://static.lingospot. com/spot/image/spacer.gif displays at the World Cup finals, and now the club have pressed ahead with a deal after making an initial approach earlier in the summer.

Club America have also confirmed that a deal is close to being completed, with director of sport Jaime Ordiales saying: "Yes it is very advanced.

"I think it will be resolved and everything will be closed."

Stoke City goalkeeper Asmir Begovic has denied on Monday that he went on strike in an effort to force a move to Chelsea.

Stoke manager Tony Pulis claimed that the Bosnia international had refused to play in last week's Carling Cup tie against Shrewsbury to avoid being cup-tied as Stoke turned down a bid from Chelsea.

"I never refused to play. I'd never do such a thing to turn down a chance to play a first-team game," Begovic told the BBC.

"I was aware that there was a bid made and he (Pulis) said it was being considered.

"We spoke about it, it was a private conversation and for it to get out publicly was a little bit disappointing."

Begovic has managed just three games for Stoke since joining last season, and is unhappy at the way the allegations came to light.

"I tried to see (Pulis) before the team meeting but he refused to see me and then he named the team.

"We spoke about the situation and as far as he was concerned he understood the position I was in and he didn't have any problems with me not playing at the time and I thought that was the end of the story but I would never go on strike. That's an absolutely disgraceful accusation for people to make."

West Bromwich Albion confirmed on Monday that they have signed Austria international Paul Scharner on a two-year contract.

The 30-year-old, who can play in defence or midfield, was released by Wigan Athletic in the summer.

"I'm delighted to welcome Paul to the club," West Brom manager Roberto Di Matteo told the club website.

"He is exactly the type of player we've been looking to bring in because he is a proven Premier League player, having performed consistently well in the top flight for the past four and a half years."